HOW TO COLLABORATE

FOUNDATION

2–3 weeks / The starting point

· Market and audience analysis

· Competitor mapping (direct, partial, indirect)

· Brand positioning and differentiation

· Messaging architecture

· Tone of voice

· Strategic recommendations for content and channels

PARTNERSHIP

Minimum 3 months / Ongoing brand & content direction

· Ongoing brand and content strategy

· Creative direction

· Social media management

· Content planning and supervision

· Audience and competitor monitoring

· Monthly strategic review tied to business metrics

· Selective micro-creator and event support, when relevant

TRANSFORMATION

Full-cycle rebrand or new market launch / Strategic foundation + 1st months of partnership

· Everything included in Foundation

· 3 months of Partnership

· Brand voice rollout across channels

· Launch or relaunch content strategy

· Hands-on supervision through the transition