With the goal of enhancing brand awareness and connecting it to a modern lifestyle,
we designed and executed a targeted, high-aesthetic experiential project.
An exclusive event in Mykonos, hosted on a catamaran, featuring selected guests, a curated DJ set, and a premium open bar, in collaboration with other brands.
The experience was carefully crafted to authentically reflect the brand’s identity and positioning.
We were responsible for the branding of the event, including:
• the exclusive styling of the brand representative, featuring a custom outfit aligned with the brand identity,
• the product presentation through custom-branded boxes and curated packaging,
• as well as the subtle yet impactful placement of the brand logo within the venue, ensuring strong visibility while maintaining the event’s aesthetic.
In parallel, we activated audience engagement through a large-scale giveaway, attracting over 70,000 participants. Two winners received a complete travel experience to Mykonos, including participation in the event.
